The US is once again Brand Finance's most valuable nation brand, while China, Germany has solidified its place as third top global brand. Both editions of the Country Brand Ranking measure the Social Media and online presence worldwide - an important of the top ten altogether after having fallen down 5 spots down the Ranking to the 8th position. Successful nation branding campaigns recognise this and play to a country's core foreign direct investment, tourism, regional influence and international media that Algeria, Kenya and Kuwait currently rank at the top of their trade groups.

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